About Us

About the brand

Alosh London is a contemporary fair fashion brand, constructed around the concept of spreading positivity through clothing.

Based in London, the brand uses the psychology of colour and name to evoke positive feeling in the wearer.

The designer blends the rich culture of her African heritage with western silhouette to create statement pieces for the strong woman in us all.

What you wear gradually shapes your identity hence why each garment has been given a positive name/quote for the wearer to embody. The aesthetic and sensory feedback from our clothes reinforces positive attitudes and self belief.

Designs are bold, glamorous, whilst playful and vivaciously stylish, a signature of the brand which is inspired by the designer's personality and her African root.

Occasion and evening wear designed and manufactured in London to reduce carbon footprint, monitor quality and for honest work and pay.

The brand is easily recognisable with its use of bright colour. 

Designs you'll cherish and wear trans seasonally over time.


About the designer

British born, London based womenswear designer Shola Ajayi draws on her West African heritage using a hybrid of British and Nigerian culture in her designs whilst incorporating thoughtful practices.


Graduated from Ravensbourne University in the year 2012 with a BA Degree in Womenswear. Her graduate collection was shortlisted for the ethical award at the graduate fashion week where she emerged as the runner-up. This led to a collaboration with Livia Firth on her red-carpet dress worn to the Toronto film festival.
Shola created the brand to reflect her larger than life personality.
Alosh is Shola spelt backwards.

Mission Statement

"To provide our customers with more than just clothing but garments that evoke positivity whilst serving great quality and be a socially conscious business"