About Us


About the brand

Alosh London is a contemporary fair fashion and lifestyle brand, constructed around the concept of spreading positivity through clothing.

Based in London, the brand uses the psychology of colour and name to evoke positive feeling in the wearer.

What you wear gradually shapes your identity hence why each garment has been given a positive name for the wearer to embody. The aesthetic and sensory feedback from our clothes reinforces positive attitudes and self belief.

Designs are effortless, glamorous, whilst playful and vivaciously stylish.

Garments are designed and manufactured in London to reduce carbon footprint, monitor quality and for honest work and pay.

The brand is easily recognisable with its use of bright colour that gives your wardrobe a breath of fresh air and a boost. 

Designs you'll cherish and wear trans seasonally over time.

10% of profit will be donated to MIND mental health charity.